Privacy Policy

1. Information We Collect

The information we collect depends on how you use TradeCendra.

Account Information

We may collect:

• name
• email address
• account identifier
• profile information
• account preferences; and
• authentication-related information

If you register or sign in through Google, Apple, Microsoft, or another authentication provider, we may receive information authorized by you and the provider, such as your name, email address, and authentication identifier.

We do not receive your third-party account password.

Subscription and Transaction Information

TradeCendra subscriptions may be sold and processed through Stripe Managed Payments, which acts as Merchant of Record.

TradeCendra may receive transaction-related information such as your name, email address, subscription plan, subscription status, transaction identifier, payment status, billing country or region, purchase and renewal dates, and other information necessary to administer your subscription.

TradeCendra does not need to store your complete payment-card number to provide the Service.

Trading and Journal Information

Information you choose to provide may include:

• trades and transactions
• instruments
• entry and exit information
• position sizes
• profit and loss information
• trading accounts
• strategies and setups
• setup grades
• trading rules and rule violations
• risk parameters
• stops and planned risk
• exit reasons
• journal entries
• trading plans
• imported broker or transaction records; and
• other trading-performance information

Behavioral and Trading-Psychology Information

TradeCendra allows users to record information intended to help evaluate the relationship between behavior, emotional state, and trading performance.

Depending on the features you use, this may include:

• readiness
• confidence
• focus
• energy
• stress
• emotions before, during, or after trading
• perceived execution quality
• reasons for deviating from a trading plan
• rule adherence
• decision-quality information
• risk behavior
• behavioral-performance information; and
• other self-reported observations relating to trading performance

We collect and process this information for trading-performance analysis, journaling, self-assessment, and related TradeCendra functionality. We do not collect it for the purpose of diagnosing, treating, or evaluating a medical or mental-health condition.

Depending on applicable law and the information you provide, certain behavioral or psychological information may be treated as sensitive personal information, sensitive data, health-related data, or consumer health data.

Where applicable law imposes additional requirements on processing such information, we will process it in accordance with those requirements.

Information You Should Not Provide

TradeCendra is not a healthcare service or medical-record system.

Please do not use TradeCendra to provide or store information that is unnecessary for trading-performance analysis, including:

• medical diagnoses
• prescription or medication information
• treatment plans
• therapy or counseling records
• clinical notes
• medical records
• medical test results; or
• detailed information about physical or mental-health conditions unrelated to the trading-performance purposes of the Service

If you voluntarily include such information in an open-text journal field or other user-controlled content, we may process it as part of storing and displaying the content you asked us to maintain.

We encourage you to avoid providing such information.

Information Generated by TradeCendra

TradeCendra may generate information based on information you provide, including:

• financial-performance calculations
• behavioral scores
• Decision Quality scores
• Rule Adherence scores
• Emotional Mastery scores
• Risk Control scores
• component and subcomponent scores
• trends and comparisons
• historical relationships
• performance patterns
• behavioral observations
• coaching insights
• educational recommendations; and
• other derived analytics

Derived information may constitute personal information when associated with your account.

Technical and Usage Information

Our systems and infrastructure providers may automatically process information necessary to operate and secure the Service, including:

• IP address
• browser type
• operating system
• device information
• timestamps
• pages or features accessed
• login activity
• application errors
• server and security logs; and
• similar technical information

Communications

If you contact TradeCendra, we may collect your email address and the contents of your communications.

2. How We Use Information

We may use personal information to:

• create and maintain accounts
• authenticate users
• provide TradeCendra features
• administer subscription access
• store and display journal and trading information
• calculate financial-performance statistics
• calculate behavioral-performance scores
• analyze relationships between trading behavior and results
• identify patterns and trends within your information
• generate educational and coaching insights
• personalize the Service based on your settings and information
• provide customer support
• troubleshoot errors
• maintain, secure, and improve the Service
• prevent fraud, abuse, and unauthorized access
• comply with legal obligations
• enforce our Terms of Service; and
• protect TradeCendra, P3 Technology LLC, our users, and others

We seek to collect and process information that is reasonably necessary and proportionate to these purposes.

3. Automated Analysis and Profiling

TradeCendra uses automated software logic, calculations, scoring methodologies, and analytical processes to evaluate information you provide.

For example, TradeCendra may evaluate trading records, strategy alignment, trade preparation, readiness, rule adherence, emotional information, risk behavior, and financial results to calculate scores, identify patterns, compare performance, and generate insights.

Inputs may include information you enter, trading information you import, your configured trading framework, and calculated performance information.

Outputs may include scores, component scores, trends, historical relationships, coaching observations, and recommended areas of focus.

The purpose of this processing is to provide trading-performance analysis, education, self-assessment, and coaching functionality to you.

A score or insight does not independently cause TradeCendra to execute a trade or make a financial decision on your behalf.

TradeCendra does not use these behavioral or performance scores to make decisions concerning your eligibility for:

• employment
• credit or lending
• insurance
• healthcare
• housing
• education
• brokerage access; or
• other services where an automated decision could produce legal or similarly significant effects

TradeCendra does not currently send your trading, behavioral, or trading-psychology information to an external artificial-intelligence provider to generate TradeCendra coaching or performance insights.

4. How We Disclose Information

TradeCendra does not sell your personal information.

We may disclose information as described below.

Service Providers

We may provide information to vendors that perform services necessary to operate TradeCendra, such as hosting and cloud infrastructure, database infrastructure, email delivery, authentication, security, error monitoring, backup and recovery, customer support, and other technical infrastructure.

We seek to limit information provided to service providers to what is reasonably necessary for them to perform their functions.

Stripe Managed Payments

Subscription and transaction information may be exchanged with Stripe Managed Payments to facilitate purchases, subscription management, tax administration, fraud prevention, payment processing, refunds where applicable, and related transaction functions.

Stripe Managed Payments acts as Merchant of Record for applicable TradeCendra transactions and independently processes certain buyer information under its own privacy practices.

Authentication Providers

If you use Google, Apple, Microsoft, or another third-party authentication provider, information necessary to authenticate your account may be exchanged with that provider.

Legal Requirements and Protection of Rights

We may disclose information when reasonably necessary to comply with law or valid legal process, respond to lawful governmental requests, investigate fraud or security incidents, enforce agreements, protect rights or safety, or establish, exercise, or defend legal claims.

Business Transfers

Information may be transferred in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, subject to applicable law.

5. Consumer Health and Sensitive Information

TradeCendra is not designed or offered as a healthcare, medical, therapy, or mental-health service.

Certain information that TradeCendra processes for trading-performance purposes—particularly information concerning emotions, stress, behavioral state, or psychological factors—may nevertheless receive additional protection under privacy laws in some jurisdictions.

Where an applicable law treats information processed by TradeCendra as sensitive personal information, sensitive data, health data, or consumer health data, we will process that information in accordance with applicable legal requirements.

TradeCendra does not sell behavioral, psychological, sensitive, or consumer health information.

TradeCendra does not use such information for targeted advertising.

TradeCendra does not use such information to determine eligibility for employment, credit, insurance, healthcare, housing, education, or similar services.

We process this information primarily to provide the TradeCendra features requested by the user.

Where applicable law requires consent or another specific authorization before collecting, processing, or disclosing particular sensitive information, we will obtain the legally required authorization.

6. We Do Not Sell Personal Information or Use It for Behavioral Advertising

TradeCendra does not sell personal information for monetary consideration.

TradeCendra does not currently use third-party advertising networks, Meta Pixel, or similar cross-context behavioral advertising technology to monetize user activity.

We do not use behavioral or trading-psychology information for targeted advertising.

If these practices materially change, we will update this Privacy Policy and implement notices or choices required by applicable law before using information for materially different purposes.

7. Cookies and Similar Technologies

TradeCendra may use cookies or similar technologies necessary to maintain sessions, authenticate users, remember preferences, protect accounts, prevent fraud, and operate core application functionality.

TradeCendra does not currently use third-party advertising cookies for behavioral advertising.

If we introduce analytics, advertising, or other non-essential tracking technologies, we will update our practices and provide notices or consent controls where required.

8. Data Minimization and Purpose Limitation

We seek to collect personal information that is reasonably necessary for the features and purposes described in this Privacy Policy.

Behavioral and trading-psychology information is intended to be used in connection with trading-performance analysis and related functionality.

We do not intend to repurpose this information for unrelated healthcare, employment, insurance, credit, advertising, or similar decision-making purposes.

If we intend to materially change the purpose for which sensitive information is processed, we will provide additional notice and obtain consent where required by applicable law.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide the Service, maintain your account, comply with legal obligations, resolve disputes, maintain security, prevent fraud, and enforce our agreements.

Trading, journal, behavioral, and performance information associated with an active account is generally retained while the account remains active unless you delete information through available TradeCendra functionality.

We do not intend to retain personal information indefinitely when it is no longer reasonably necessary for these purposes.

10. Account and Data Deletion

You may request deletion of your TradeCendra account.

Following account deletion, we will permanently delete personal information and User Data associated with the account from active systems, subject to limited exceptions where retention is necessary or permitted for legal obligations, transaction and accounting records, fraud prevention, security, dispute resolution, or legal claims.

Information contained in secure backups may remain for a limited period until overwritten or deleted through our normal backup-retention cycle and will not ordinarily be restored to active systems except where necessary for disaster recovery, security, or legal purposes.

Certain transaction information may continue to be retained independently by Stripe Managed Payments under its own legal obligations and privacy practices.

11. Data Access, Correction, and Portability

TradeCendra is designed to allow users to access and manage much of the information associated with their accounts.

Depending on available functionality and applicable law, you may also request:

• access to personal information
• correction of inaccurate personal information
• deletion of personal information; or
• a portable copy of certain personal information

Requests may be submitted to support@tradecendra.com.

We may need to verify your identity before fulfilling a request.

12. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No internet-connected service, database, or storage system can guarantee absolute security.

You are responsible for protecting your account credentials and should notify us promptly at support@tradecendra.com if you believe your account has been compromised.

13. International Users and Data Transfers

TradeCendra is operated by P3 Technology LLC in the United States and may be available to users in multiple countries.

If you access TradeCendra outside the United States, your information may be processed or stored in the United States or other countries where our service providers operate.

Where applicable law requires a particular mechanism or safeguard for international transfers of personal information, we will use an appropriate mechanism.

14. European Economic Area and United Kingdom

If European or United Kingdom data-protection law applies to our processing of your personal information, you may have rights including access, correction, deletion, portability, restriction of processing, objection to certain processing, withdrawal of consent where processing is based on consent, and the right to complain to an applicable supervisory authority.

Depending on the processing involved, we may rely on:

Performance of a contract where processing is necessary to provide the TradeCendra Service you request.

Legitimate interests where processing is reasonably necessary to operate, secure, troubleshoot, and improve TradeCendra and those interests are not overridden by your rights.

Legal obligations where processing is required by law.

Consent where we specifically request consent for particular processing.

If information processed by TradeCendra constitutes a special category of personal data under applicable law, we will process it only where an appropriate legal basis and applicable condition for processing that information are available.

Where explicit consent is required, we will request it separately as required by applicable law.

You may contact support@tradecendra.com to exercise applicable rights.

15. United States State Privacy Rights

Depending on your state of residence, applicable U.S. privacy laws may provide rights to:

• know or confirm whether we process your personal information
• access personal information
• correct inaccurate personal information
• delete personal information
• obtain a portable copy of certain information
• opt out of certain sales, sharing, targeted advertising, or qualifying profiling
• limit certain uses of sensitive personal information
• withdraw consent to certain sensitive-data processing; or
• appeal certain decisions concerning a privacy request

The availability of a particular right depends on the law applicable to P3 Technology LLC and your circumstances.

TradeCendra does not currently sell personal information or use personal information for cross-context behavioral or targeted advertising.

You may submit a privacy request to support@tradecendra.com.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

16. Consumer Health Data Rights

Certain U.S. state laws may provide additional protections for information classified as consumer health data even when the information is not regulated by HIPAA.

If such a law applies to information processed by TradeCendra, applicable rights may include the ability to:

• confirm whether we collect or process covered consumer health data
• access covered information
• request deletion
• withdraw consent to certain collection or sharing
• obtain information concerning sources or recipients of covered data; or
• exercise other rights provided by applicable law

TradeCendra does not sell consumer health data.

Where applicable law requires a separate consent, authorization, privacy notice, or consumer health data policy, TradeCendra will provide it as required.

Requests concerning consumer health data may be submitted to support@tradecendra.com.

17. Children's Privacy

TradeCendra is intended exclusively for adults 18 years of age or older.

We do not knowingly permit individuals under 18 to create TradeCendra accounts.

If we learn that an individual under 18 has provided personal information through an account, we will take reasonable steps to delete the account and associated information.

18. Third-Party Services

TradeCendra may contain links to or integrate with third-party services.

Those third parties have their own privacy practices, and this Privacy Policy does not govern information processed independently by those services.

19. Changes to This Privacy Policy

We may update this Privacy Policy as TradeCendra develops or our legal, technical, or business practices change.

The updated Privacy Policy will identify its effective date.

If we make material changes, we will provide reasonable notice through TradeCendra, email, or another appropriate method where required.

If applicable law requires consent before we materially change how sensitive information is collected or processed, we will obtain that consent.

20. Contact Us

If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, contact:

TradeCendra is a service operated by P3 Technology LLC, a Virginia limited liability company.

Virginia, United States

Email: support@tradecendra.com